Advising · Operating · Investing
Commercial clarity for eCommerce and retail brands.
Senior commercial, financial and data advisory for eCommerce and retail founders across the US, UK and Europe.
One partner across growth, capital, margin and data.
US · UK · EU
Customers served across three markets, from strategy to commercial partnerships
eCommerce founders & operators
€0M+
Gross revenue supported to date across client brands
◆ Operator-led · Retail-native · Est. 2026 · Dublin
Why we offer these services
AI solved the silo. We connect the dots.
AI has made individual departments insanely efficient: generating ad copy in seconds, predicting stock levels and automating customer support. But a business does not run in silos, and winning in eCommerce and retail requires seeing the full picture.
Isolated tools create fragmented operations. The real advantage lies in connecting them.
Total clarity for founders & CEOs
Bring your entire business together into a single, cohesive engine.
We build the connective tissue between your data, teams and tech stack so you can scale smarter.
Understand every moving part
See how decisions in marketing impact supply chain and bottom-line profit in real time.
Unlock hidden margin
Spot operational leaks, eliminate bottlenecks and capture growth trapped between departments.
Lead with confidence
Make high-stakes strategic choices backed by complete cross-functional clarity.
About us
One partner across growth, capital, margin & data
We connect strategy, finance, commercial operations and data into one working view of the business, so every move is made with the full picture, not a slice of it.
Grow revenue profitably
Channel expansion, GTM planning and customer acquisition sized to your stage.
+0%
Average gross-margin lift from pricing, bundling and buying engagements, with bespoke outputs for each client we work with.
Board-ready. Models, packs and data rooms that stand up to diligence.
Who this is for
You bring the question. We bring the answer.
theeCommlab works with eCommerce and retail founders, CEOs and senior operators. The brands vary, but the questions keeping them up at night rarely do. If you're asking any of these, you're in the right place.
Got a different question? That's usually where the best work starts. Get in touch.
What we do
Where growth, margin and cash finally agree with each other.
Most eCommerce brands have an agency running ads, an accountant closing the books, and nobody connecting the two. theeCommlab works across your ad accounts, your customer base, your stock and your P&L, so decisions about spend, pricing and funding are made from one set of numbers rather than three that disagree. We embed where the decisions actually get made.
Explore all servicesGrowth Strategy
We find where the next dollar, pound or euro of profitable revenue actually comes from. Cohort, channel and SKU-level analysis across Shopify, Meta, Google, Klaviyo, Amazon and TikTok shows you what to scale, what to fix and what to stop funding.
- Channel & cohort profitability analysis
- Meta, Google, Amazon & TikTok account audits
- Retention & subscription economics
Credit & Funding
We make your business lender and investor ready, then run the process for you. From working capital and inventory finance to growth rounds and refinancing, you get the numbers lenders believe and the terms you deserve.
- Credit readiness review & 12-month plan
- Financial model, data room & lender pack
- Lender shortlist, term sheets & negotiation
Commercial Strategy
Margin is won line by line: pricing, range, buying terms and channel mix. We rebuild your unit economics from the ground up so every SKU and every channel earns its place, online and in retail.
- Deep dive into your pricing strategy & current setup, channel by channel
- Identify what's paying the bills and what's draining your cashflow
- Define your optimal working capital cycle & feed it into funding requirements
Operating Support
Senior commercial and financial leadership without the full-time hire. A fractional cadence of board packs, rolling 13-week cash forecasts and KPI reviews that keeps the whole business honest between board meetings.
- Fractional commercial advisor at board or senior leadership level
- 13-week cash forecast, plus support & guidance for your finance team
- Cross-channel KPIs & founder advisory
AI, Automation & Systems
We turn scattered data into your operating system. Live trading, cashflow and inventory dashboards, automated reporting and AI copilots built directly on your Shopify, ads, email and accounting data. Decisions in minutes, not at month-end.
- Live cashflow, trading & inventory dashboards
- Automated reporting & AI copilots
- Workflow & process automation
Something Else?
Every brand hits problems that don't fit a neat category. If you're a founder or operator wrestling with something not listed above, chances are we've seen a version of it before. Tell us what you're facing and we'll tell you straight whether we can help.
- Founder & operator requests welcome
- Honest scoping, no obligation
Founder
Mark Corballis
Operator & advisor · Funding, credit & commercial strategy · Ex-Wayflyer
Mark spent over four years at Wayflyer, joining pre-Series A and rising to Global Head of Credit. He helped scale the business from under 30 people to 500+ across the US, EMEA and APAC, building the credit risk framework, underwriting models and portfolio operations from scratch.
Over that tenure, his teams reviewed 0+ eCommerce and CPG businesses on Shopify, Amazon, WooCommerce and Magento, deploying more than $0 billion in capital to high-growth digital brands globally. He personally managed Wayflyer’s biggest accounts, with the businesses behind them generating trailing revenue in excess of $1 billion.
Since then Mark has held senior leadership positions in a scaling consumer brand, co-founded eCommerce ventures, and sat on the credit committee of a private lending platform. That mix, lender, operator, founder and committee member, is what theeCommlab brings to every engagement: capital markets fluency, retail-native commercial instinct, and execution that lands on Monday morning.
Our approach
Every decision informed,
every move commercial
theeCommlab is a senior advisory practice focused on eCommerce and retail brands. Engagements are kept deliberately few, so the person doing the analysis is the person in the room with you. Operator experience, financial discipline and data-driven decision-making are built into every engagement from day one. The result is one set of numbers the whole business can act on.
Domain knowledge
Years operating inside retail, eCommerce, credit and capital markets, not observing from the sidelines. The advice is grounded in how brands actually trade, fund and grow.
Commercial & financial rigour
Margin, pricing, working capital and funding treated as one system, so growth is profitable, cash-backed and fundable rather than bought at any cost.
Data-driven decisions
We build the dashboards, KPIs and AI-powered reporting that make strategy repeatable and execution accountable, live from your own sales, marketing and finance data.
eCommerce and retail brands doing roughly 1M to 100M+ in annual revenue, alongside their founders, boards and lenders. We're most helpful where growth, credit and commercial strategy converge.
Fixed monthly retainer, project fee or success-linked structure. Every scope is documented before we start. See how we work for a fuller breakdown of engagement models and what to expect.
Yes. We diligence-ready your accounts, model, decks and operational reporting, then run the process end-to-end with lenders, funds and investors we already know.
We help you size the draw to your actual working capital cycle, not the headline limit. Most facilities charge interest only on what you draw, plus a small commitment fee on undrawn amounts. We model both the draw profile and the true cost of unused headroom so you don't overpay for capital you don't need.
For the right business, yes, typically as interim CFO, Commercial Director or a scoped Chair role for a defined period.