Advising · Operating · Investing
Practical support across the levers that matter.
Six ways we work with eCommerce and retail founders. Every engagement joins domain knowledge with financial discipline, commercial instinct and data-driven decision-making, so you run the business on one set of numbers.
What we do
Where growth, margin and cash finally agree with each other.
Most eCommerce brands have an agency running ads, an accountant closing the books, and nobody connecting the two. theeCommlab works across your ad accounts, your customer base, your stock and your P&L, so decisions about spend, pricing and funding are made from one set of numbers rather than three that disagree. We embed where the decisions actually get made.
Explore all servicesGrowth Strategy
We find where the next dollar, pound or euro of profitable revenue actually comes from. Cohort, channel and SKU-level analysis across Shopify, Meta, Google, Klaviyo, Amazon and TikTok shows you what to scale, what to fix and what to stop funding.
- Channel & cohort profitability analysis
- Meta, Google, Amazon & TikTok account audits
- Retention & subscription economics
Credit & Funding
We make your business lender and investor ready, then run the process for you. From working capital and inventory finance to growth rounds and refinancing, you get the numbers lenders believe and the terms you deserve.
- Credit readiness review & 12-month plan
- Financial model, data room & lender pack
- Lender shortlist, term sheets & negotiation
Commercial Strategy
Margin is won line by line: pricing, range, buying terms and channel mix. We rebuild your unit economics from the ground up so every SKU and every channel earns its place, online and in retail.
- Deep dive into your pricing strategy & current setup, channel by channel
- Identify what's paying the bills and what's draining your cashflow
- Define your optimal working capital cycle & feed it into funding requirements
Operating Support
Senior commercial and financial leadership without the full-time hire. A fractional cadence of board packs, rolling 13-week cash forecasts and KPI reviews that keeps the whole business honest between board meetings.
- Fractional commercial advisor at board or senior leadership level
- 13-week cash forecast, plus support & guidance for your finance team
- Cross-channel KPIs & founder advisory
AI, Automation & Systems
We turn scattered data into your operating system. Live trading, cashflow and inventory dashboards, automated reporting and AI copilots built directly on your Shopify, ads, email and accounting data. Decisions in minutes, not at month-end.
- Live cashflow, trading & inventory dashboards
- Automated reporting & AI copilots
- Workflow & process automation
Something Else?
Every brand hits problems that don't fit a neat category. If you're a founder or operator wrestling with something not listed above, chances are we've seen a version of it before. Tell us what you're facing and we'll tell you straight whether we can help.
- Founder & operator requests welcome
- Honest scoping, no obligation
How we work
Engagement models and process live on their own page
Advisory, consulting project, interim operating or long-term retainer, plus our four-step Discover → Diagnose → Design → Deliver process, are all set out on the How we work page.